5 Mobile Marketing Text Message Advertising Errors You Must Hold Off

Mobile marketing text message advertising is indeed the newest addition to interactive advertising. From the word "Mobile" itself, it clearly represents the utilization of mobile devices as a way to reach to people in marketing communications. This marketing tool benefits many businesses by enabling them to take advantage of the different ways people are using mobile phones today.

However, to use mobile marketing text message advertising to its full capabilities is to actually increase revenue and ROI.

If you are planning to build a massive list of buyers who will purchase from you again and again, here are a few marketing slip-ups you should avoid:

Mistake #1: No Call to Action

» Regardless of how great your business is, you might still be missing opportunities to get new buyers if your mobile marketing promotions do not have a call to action. Make people aware of your marketing text message promotion and advertise it on all of your marketing elements. Most notably, tell people to enroll in your mobile list to receive cool free gifts and upcoming promotional offers. If you don't tell them to sign up, most won't.

Mistake #2: No Customer Bonus for Registering

» The other effective marketing strategy is to present sign-up rewards. Customers will be encouraged to be part of your mobile list if they receive an immediate benefit. For instance, if you are fast food chain, you could possibly offer "FREE MEAL worth $ 5" as a sign-up incentive. The customer would have to present your text message offer on their next visit to redeem it.

Mistake #3: Sending Out Too Many Offers

» While sending offers often can be appealing and may get your customers attention, it is annoying which may end up in some customers unsubscribing from your list. Moreover, sending offers frequently can have a negative impact as it does not give customers excitement on what they miss. Text offers sent weekly or twice a month is more productive because customers are given time to find the advantages of the offers and will anticipate future ones.

Mistake #4: No Customer-Retention Incentives

» Customers often tend to stay on a mobile list if they are offered "freebies" and cool discounts every once in a while. Don't make all of your messages an attempt to sell something. But, when marketing your text message to your list come up with some nice offers that will make them pleased as well as keep a steady flow of money coming into your business. Some examples of effective customer rewards options would be "FREE STUFF," "50% OFF," and "BUY ONE, GET ONE FREE."

Mistake #5: No Referral Scheme in Place

» Of course, people tend to share and discuss with their friends and family members about any nice offers they've received. When your customers are satisfied by your products or services, they will likely recommend it to a family member or friend. So, you can make this process very easy for them by implementing a mobile "Refer a friend" program. Give your "referring" customers an excellent reward for referring others and watch your list and ROI quickly improve.

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