New Data Matrix Codes Have Strong Promotional Possibilities As Well As Merchandise Identification And Monitoring Programs.

Those squares of white and black pixels, called Product Data Matrix codes, are showing up increasingly today. Data Matrix coding (often known as 2D Matrix codes) is a new level of computerized identification technology that encodes textual content or raw data into white and black modules or "cells" inside a square (or sometimes oblong) pattern. Its acceptance is growing chiefly due to the opportunity to store a significant amount of information into its very small dimensions. As a matter of fact, the technique provides for the storage of up to 2,335 alphanumeric characters in a code...far beyond the limitations of traditional bar codes.

Applications for Data Matrix codes are fairly unlimited in merchandise marking as well as marketing. Merchandise marking programs are currently being adapted in industries producing smaller items, such as electronics, along with industries which experience a large amount of counterfeiting, such as aerospace parts and equipment. Nevertheless, the capability to encode additional details for QC and tracking could be of benefit to nearly any products such as food and drink, manufactured equipment, consumer items and medical/pharmaceuticals. When using the right product label producer, such as Drake Labels, you can quickly swap out existing bar codes and expand product traceability using a number of label sizes and substances such as paper, polyester, Lexan, foil and metal.

Marketing programs, which are probably the most familiar today, are being used to link printed materials (product promotions, box and store tags, and print ads) to specific online pages built to provide additional details or calls to action. All the potential customer needs is a smartphone which has a QR code reader and the expanded discussion with the manufacturer can start. It could be as simple as a Data Matrix code in a periodical ad, or additional merchandise info or time sensitive offer presented by a code on a point of purchase shelf. The responses are tracked more accurately when compared with displayed hyperlinks, namely as the potential for human entry error is avoided.

Drake Labels is a leading, experienced custom label and product identification tag producer which has been doing business since 1966. The organization concentrates on small and medium quantity orders and offers Data Matrix marking for several product and marketing applications and businesses such as electronic products and aerospace parts and equipment. To read more in regards to the advantages and benefits of integrating Data Matrix codes into your product marking and marketing, e-mail them directly at quotes@drake.com, or visit the company's webpage.

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